OneFamily announces partnership with WHSmith

Posted in: Corporate

OneFamily, today announces a new partnership with WHSmith that will see the financial mutual’s investment accounts introduced to the stationery giant’s customers via their website and across 300 branches across the UK.

Instore displays and till receipt marketing, along with direct marketing and social media activity will be used to promote OneFamily’s junior ISA (JISA) and lifetime ISA products (LISA).

The OneFamily Junior ISA is a long-term stocks and shares-based investment account that can be opened for under 16s. The OneFamily Lifetime ISA helps people to either buy their first home or save for retirement and up to £4,000 can be invested every year. The government tops up LISAs with a bonus of 25% so for every £100 paid in, the account holder receives an extra £25 on top.

Bernard White, Head of Partnerships at OneFamily said, “We’re pleased to be working with WHSmith, a much-loved brand with a presence in many high streets across the country. As a financial services provider that is owned by its customers, we’re looking forward to introducing our ethos of putting people first to a new audience alongside our investment accounts.

“We’ve got over 45 years’ experience of being a trusted provider of financial services and, as a dynamic modern mutual, we’ve plenty of ambition. We’re growing rapidly and we’re looking forward to partnering with WHSmith.”

Ian Sanders, Group Commercial Development Director, WHSmith, added, “We are always looking at new products and services to enhance our offer for customers both in store and online, and we’re delighted that we can now offer this service through OneFamily.”


Notes to Editors

About OneFamily

OneFamily is a member-owned financial services company that offers lifetime ISAs, lifetime mortgages, junior ISAs, child trust funds, bonds, over 50s life cover along with life insurance and critical illness cover under the Beagle Street brand.

We have over 45 years’ experience of being a trusted provider of financial solutions, with nearly 2 million customers and over £5.5 billion in funds under management at the end of 2022.

We are the UK’s biggest child trust fund provider, holding over 25% of the market.

Supporting our members and their communities

At OneFamily, we’re owned by our members for our members – and doing right by them is at the heart of our business.

We don’t have shareholders to pay dividends to, so we reinvest our profits to provide quality products and services for the benefit of our members.

We think that financial products should be accessible to everyone regardless of how much money they have to invest. That’s why our products have low investment levels and minimum contributions, giving more people the opportunity to save regardless of their circumstances.

Inspiring Better Futures

Our Inspiring Better Futures vision underpins our commitment to doing the right thing at every level for our members and customers, colleagues and communities.

The Inspiring Better Futures vision is built on 3 pillars – Members and customers, colleagues and communities.

Our focus is on long-term sustainability, so we can continue to be relevant and impactful to our members and communities.

Access to education and training

The costs of further education and training can be a barrier to many young people and their families. This is why we offer OneFamily customers the opportunity to apply for a Young Person’s Education Grant of up to £250 – for someone aged 15-19 – to help meet these costs, when they would otherwise struggle without financial assistance.

The grant can be used towards study materials, specialist uniform, travel costs or a laptop/tablet.

Applications are open throughout the year, and grants are awarded following a random computerised draw.

We awarded over £52K to 210 young people through our Young Person’s Education Grants in 2022, helping them to invest in a better future.

Charity Partnerships

Supporting our communities has been a key focus of ours for many years. We’ve established partnerships with local and national charities that champion access to education and improving life chances for people from disadvantaged backgrounds.For more information on how we support our members and communities see:

Education Grants
Charity Partnerships

About WHSmith

WHSmith is a leading global retailer for the world’s travelling customer. With more than 1,700 stores across 30 countries worldwide, WHSmith offer customers a wide range of travel essentials for their journey, including books, newspapers & magazines, digital accessories and food and drink.

The Company has a growing international business with over 640 stores primarily across the world’s leading airports, including over 320 stores in North America, incorporating leading specialty retail brands Marshall Retail Group and InMotion.

WHSmith’s High Street business comprises over 510 stores across the UK and customers can shop online 24/7 at