Bio - Frankie

Frankie Entwistle

Senior SEO and Content Lead

LinkedIn profile: Frankie Entwistle | Email: [email protected]

Senior SEO and Content Lead, Frankie, is an expert on all things house buying, especially lifetime ISAs. As a self-confessed Rightmove addict, she believes buying your own home is one of the most important rites of passage a person can go through – both personally and financially.

She is highly knowledgeable on child savings and writes content to help parents choose what’s right for their child.

With a Master’s degree in Human-Computer Interaction Design (City, University of London), Frankie’s default writing style puts readers first.

Frankie has extensive writing experience across many disciplines and has previously had work published in the Hedge Fund JournalDezeen, the Health Service Journal and Nursing Times.

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What was the first-time buyers scheme on ‘Location, Location, Location’?

1 May 2025

When you invest in a lifetime ISA, you get an extra 25% on top of the money you put away! Lifetime ISAs are designed for first-time buyers.

What is an investment fund?

1 May 2025

Find out how to get started in investing with an overview of how investment funds work and what you should look for when choosing a fund.

Lifetime ISA charges and fees

1 May 2025

Find out what fees and charges you can expect to pay if you open a Lifetime ISA, including details of the government withdrawal fee.

How many ISAs can I have?

1 May 2025

You can have as many ISAs (Individual Savings Accounts) in your name as you like, even if they’re the same type of ISA, as long as you meet the criteria for opening them. But you can only pay £20,000 into ISAs each tax year, no matter how many ISAs you split this across. That’s good […]

What is inflation?

1 May 2025

Inflation is the value of money going down over time as prices go up. Find out about the causes of inflation and how it affects you.

How much deposit do I need to buy a house?

17 Apr 2025

Saving for your first home is easier when you have a target to aim for. But the exact amount you need depends on several factors.

Help to buy ISAs vs lifetime ISAs

17 Apr 2025

First time buyers get a 25% government bonus with help to buy and lifetime ISAs. Find out if transferring to a lifetime ISA is right for you.

How to save for your first home faster

17 Apr 2025

Saving for your first home takes time, but there’s a few first-time buyer life hacks that can get your feet on the property ladder much quicker.

What is the First Homes scheme?

17 Apr 2025

The First Homes scheme was launched by the UK government with the aim of creating more affordable homes for first-time buyers.

What is a “tax year” and does it affect you?

6 Apr 2025

A tax year is simply the 12-month period that HMRC looks at to work out how much tax you should pay. In the UK, the tax year always runs from 6 April to 5 April the following year.

Meet more members of this team:

Ines Pena

Ines, OneFamily’s Digital Content Executive, joined three years ago with extensive writing experience across multiple industries.

Read all content by Ines.

Gemma Bellamy

Gemma, our Marketing and Content Executive, is keen to create content that helps people to understand the often complex world of finance.

Read all content by Gemma.