Bio - Frankie

Frankie Entwistle

Senior SEO and Content Lead

LinkedIn profile: Frankie Entwistle | Email: [email protected]

Senior SEO and Content Lead, Frankie, is an expert on all things house buying, especially lifetime ISAs. As a self-confessed Rightmove addict, she believes buying your own home is one of the most important rites of passage a person can go through – both personally and financially.

She is highly knowledgeable on child savings and writes content to help parents choose what’s right for their child.

With a Master’s degree in Human-Computer Interaction Design (City, University of London), Frankie’s default writing style puts readers first.

Frankie has extensive writing experience across many disciplines and has previously had work published in the Hedge Fund JournalDezeen, the Health Service Journal and Nursing Times.

Back to Writers hub

How to plan your own funeral – 8 things to consider now

12 Feb 2026

While it may feel morbid to plan your own funeral, especially at the early age of 50, it’s an act of kindness for your loved ones.

What are ISAs?

4 Feb 2026

A quick guide to Individual Savings Accounts (ISAs) including the different types of ISA available and how to choose the right ISA for you.

Lifetime ISA charges and fees

27 Jan 2026

Find out what fees and charges you can expect to pay if you open a Lifetime ISA, including details of the government withdrawal fee.

How OneFamily Lifetime ISA customers earned an extra £10 million in 2025

22 Jan 2026

Every our customers pays into their Lifetime ISA, we claim a bonus on their behalf from the UK government. In 2025, we claimed over £10 million in lifetime ISA bonus for our customers!

How to access your Child Trust Fund

21 Oct 2025

You can become the registered contact for your OneFamily Child Trust Fund from the age of 16. Then, at 18, you can decide what you’d like to do with the money in your account.

Should I reinvest my Child Trust Fund money?

21 Oct 2025

Your guide to reinvesting your Child Trust Fund money with OneFamily in a Stocks and Shares ISA or Lifetime ISA.

What’s next for your Child Trust Fund?

20 Oct 2025

Used wisely, your Child Trust Fund could be the start of something huge. Find out what your options are for investing your money.

Stocks and shares ISAs: a viable alternative to cash ISAs?

15 Jul 2025

The amount you can pay into cash ISAs is being reduced, from £20,000 to £12,000. This limit will come into force from 6 April 2027. The overall ISA limit is set to remain £20,000 each tax year. But must people will only be able to pay £12,000 of this into cash ISAs from April 2027. […]

What to do if your stocks and shares ISA is losing value

19 Jun 2025

Turbulent markets can affect the value of your stocks and shares ISA, but the worst thing you can do is panic. We explain what fluctuations in the stock market mean and how to ride out the storm.

6 top tips for long-term saving

19 Jun 2025

Saving for a long-term goal requires willpower and a plan. Find out how to set yourself on the path towards achieving your financial goals.

Lifetime ISA: cash vs stocks and shares

8 May 2025

If you’re thinking about using a lifetime ISA to save for your first home, have you thought about whether to open one that saves in cash or one that invests in stocks and shares?

How does the annual ISA allowance work?

8 May 2025

You can put up to £20,000 in ISAs in your name each tax year. This limit is set by the HMRC and reviewed each year.

Lifetime ISA (LISA) limits

8 May 2025

Find out about the lifetime ISA allowance and bonus limit, age limits and the house price cap.

What is a lifetime ISA?

8 May 2025

A Lifetime ISA is an ISA with a government bonus that can help you save for your first home or retirement.

What was the first-time buyers scheme on ‘Location, Location, Location’?

1 May 2025

When you invest in a lifetime ISA, you get an extra 25% on top of the money you put away! Lifetime ISAs are designed for first-time buyers.

What is an investment fund?

1 May 2025

Find out how to get started in investing with an overview of how investment funds work and what you should look for when choosing a fund.

How many ISAs can I have?

1 May 2025

You can have as many ISAs (Individual Savings Accounts) in your name as you like, even if they’re the same type of ISA, as long as you meet the criteria for opening them. But you can only pay £20,000 into ISAs each tax year, no matter how many ISAs you split this across. That’s good […]

What is inflation?

1 May 2025

Inflation is the value of money going down over time as prices go up. Find out about the causes of inflation and how it affects you.

How much deposit do I need to buy a house?

17 Apr 2025

Saving for your first home is easier when you have a target to aim for. But the exact amount you need depends on several factors.

Help to buy ISAs vs lifetime ISAs

17 Apr 2025

First time buyers get a 25% government bonus with help to buy and lifetime ISAs. Find out if transferring to a lifetime ISA is right for you.

How to save for your first home faster

17 Apr 2025

Saving for your first home takes time, but there’s a few first-time buyer life hacks that can get your feet on the property ladder much quicker.

What is the First Homes scheme?

17 Apr 2025

The First Homes scheme was launched by the UK government with the aim of creating more affordable homes for first-time buyers.

What is a “tax year” and does it affect you?

6 Apr 2025

A tax year is simply the 12-month period that HMRC looks at to work out how much tax you should pay. In the UK, the tax year always runs from 6 April to 5 April the following year.

Is it better to save or invest your money?

6 Mar 2025

Money that’s saved grows by earning interest, whereas money invested increases (or decreases) depending on the value of stock market shares.

Bereavement Support Payment – who’s eligible?

23 Jan 2025

If your partner has died, you might be able to claim Bereavement Support Payment. Since February 2023, co-habiting parents can also claim.

Government saving scheme offers savings top-ups for people on low incomes

23 Jan 2025

People receiving Universal Credit, Child Tax Credit or Working Tax Credit may be able to claim a savings top-up from the UK government.

Getting started in investing

5 Dec 2024

When investing feels overly complicated, it can be off-putting and cause some members of society, especially young people, to be excluded from opportunities to grow their money.

Lifetime ISA rules outdated, says OneFamily

14 Nov 2024

OneFamily is calling on the government to go further to support first-time buyers by making changes to lifetime ISAs.

Six reasons to open a junior ISA

31 Oct 2024

You must be a legal guardian to open a junior ISA for a child. It’s a great way to save for a young person’s future and help them along the road to financial stability.

Government responds to child trust fund improved access campaign

28 Jun 2024

We’ve been campaigning for a change in law to make it easier for Child Trust Fund holders who don’t have mental capacity to access their own money.

OneFamily supports ICMIF Foundation to boost financial resilience in low-income communities

28 Jun 2024

OneFamily has announced plans to work with the ICMIF Foundation and UNDP (United Nations Development Programme) to help fight rural poverty and increase gender equality.

Junior ISAs vs premium bonds

28 Jun 2024

Whether you choose to buy premium bonds or invest in a JISA (and what type) depends on your situation and how much risk you want to take with the money.

What is probate?

28 Jun 2024

The probate process is important to make sure a person’s estate is distributed fairly after they die, even if they didn’t have a Will.

What are the next steps for my matured Junior ISA?

23 May 2024

At 18, you’ll be able to log into your online account and tell us what you’d like to do with the money in your Junior ISA. Here are your choices.

Meet more members of this team:

Ines Pena

Ines, OneFamily’s Digital Content Executive, joined three years ago with extensive writing experience across multiple industries.

Read all content by Ines.

Gemma Bellamy

Gemma, our Marketing and Content Executive, is keen to create content that helps people to understand the often complex world of finance.

Read all content by Gemma.