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Ines Pena

Digital Content Executive
LinkedIn profile: Ines Pena

Always looking for new topics to dive into, Ines joined OneFamily in 2021 after spending several years writing across industries such as fashion, travel and technology.

Her personal mission is to make complex financial topics accessible to everyone by translating her in-depth knowledge of financial products into easy-to-understand guides. Her friendly and personable style of writing helps her give readers a fresh perspective on topics they might have otherwise have seen as boring.

Ines is our in-house expert at producing clear infographics and other visual content to break down subjects like budgeting methods, financial products and money news.

When she's not on her work laptop, you'll find her playing videogames, hiking the South Downs or doing laps at the local pool.

Previously published on: 
Fora-de-Serie magazine (Portugal, print)
Plaza Magazine (United Arab Emirates, print)
StyleSwitch (Italy)

Back to Writers hub.

How do mortgage rate changes affect me as a first-time buyer?

27 Mar 2025

The base interest rate has gone down, which means mortgage rates could go down, too. But how does this affect you as a first-time buyer?

The costs of moving out

27 Mar 2025

We look into how much it could cost your children to move out of the family home – and how you can help them get out there faster.

Buying a house at 40: why it’s not too late

27 Mar 2025

With so much talk of “getting on the property ladder” as early as possible, it can be easy to feel left behind. But there’s no deadline! It’s never too late to start saving to buy your first home. Financially speaking, the earlier you buy your first home, the better. It means you have longer to […]

Lifetime ISA bonus for first-time buyers

6 Mar 2025

Every time you pay into a lifetime ISA, the government gives you a bonus worth up to an extra £1,000 every tax year to help you buy your first home. But when is this bonus paid and how can you get the maximum government bonus? Let’s dig into how the bonus works. What is the […]

Lifetime ISA vs Stocks and Shares ISA

6 Mar 2025

Want to put some money away in a tax-free account? Find out how lifetime ISAs and stocks and shares ISAs compare and which is right for you.

Cost of funerals too high for millions of UK people

13 Feb 2025

Our research shows that almost 3 million people over the age of 50 in the UK don’t plan to have a funeral. Find out why and how life insurance could help.

Children’s savings guide

5 Dec 2024

Putting money away for your child’s future can give them a boost at the start of adult life, but it’s important to consider what type of account to use.

Great things to do in retirement

5 Dec 2024

When the time comes to stop working, you’ll find yourself with more free time than you’ve had in years! Have you thought about what you might like to do with it?

Should you use a pension or a lifetime ISA for retirement?

14 Nov 2024

Pensions should be your first option when planning for retirement, but did you know you can also use a lifetime ISA to put extra money aside?

Government support to help you keep your home warm this winter

4 Nov 2024

As the temperatures start to go down and the energy bills go up, you might feel like you can’t afford to put the heating on. Read on for the different ways you can get support from the government this winter.

Meet more members of this team:

Frankie Entwistle

Frankie is OneFamily's Digital Content Lead and has over two years' experience and advocates for accessible investing.

Read all content by Frankie.

Gemma Bellamy

Gemma, our Marketing and Content Executive, is keen to create content that helps people to understand the often complex world of finance.

Read all content by Gemma.