How to spread the word

Spreading the word in your community is a key way to build awareness and gain votes for your project – after all, people are more likely to vote for something that’s local to them. Here’s how to promote your project locally.

Word of mouth

Potential voters need to know they are supporting a worthy cause, but they’ll also be moved to action by the personal stories that help to bring the project to life. Try to find a hook – why has this cause touched you so deeply that you applied for a Community Award? What has the organisation done for the local community? How will winning the award help you to make a difference? Make sure you communicate all of this to friends and family and ask them to spread the word within their social circles.


There are large organisations out there that have the power to reach out to wider audiences and can help you to build up awareness and rack up the votes. Your project will probably have links with a range of organisations, so a great starting point would be to get in touch with any contacts and inform them about what you’re doing. Other organisations may be able to promote your activities through their own newsletters or websites. Organisations you could get in contact with might include:

Businesses in your area

  • community groups and residents’ associations
  • schools, colleges, universities
  • other voluntary organisations.

Printed publicity

Posters, leaflets, flyers and newsletters are all effective ways of promoting your project in your local area. You might find the poster templates in the gaining support area useful.

To get maximum impact from your publicity materials:

  • think about how and where they will be used – is it appropriate for the audience you are trying to reach?
  • make sure you display them as widely as possible in your local community and in popular places such as local shops that might cater to your project, supermarkets, libraries, and leisure centres.


Holding events can help to raise awareness of your activities amongst local people. For example, you could host a tea party at your local community group and invite key people from your community such as councillors and local press. Events also give you the opportunity to network and build contacts – they might also lead to further funding or support opportunities from within the community.

Getting support from a local celebrity

Engaging a local celebrity to support your project can help raise its profile and could be a huge boost for you. There might be a football club, local business entrepreneur or a celebrity keen to support your local area. By informing them about what you’re doing, they can help to spread the word amongst their fan base.