Yorkshire mutual joins global big names at Peer Awards for Excellence

Posted in: Foundation Last updated: 01 May 2014

A £1 million customer benefit fund, recently introduced by Yorkshire mutual, Engage, has been shortlisted as a finalist for a customer engagement award in the prestigious 2014 Peer Awards for Excellence.

Engage, which provides life insurance, health and savings products to half a million customers across the UK, launched the Engage Foundation earlier this year, and although it is only in its infancy, the Foundation’s innovative approach and focus on the customer has already started to attract attention. Its shortlisting as a Peer Awards finalist means the mutual will join international blue chip companies at the final.

The awards have been described by the Rt. Hon. Vince Cable as:

“… a great celebration of what can be achieved by businesses when ideas are developed and shared and when a business focuses on its wider responsibilities rather than taking a short-sighted view that the bottom line is all that matters.”

Thousands of the mutual’s half a million customers have already applied or supported applications for the benefit. There are personal financial assistance grants up to £500, and awards of £5,000 and £25,000 for customer nominated community projects.

Engage Mutual’s head of community, Anna Drabble, explained:

“We’ll help 150 customers with personal grants throughout 2014, and have already helped 30 customers across the UK take valuable respite breaks, make essential home repairs and [in one case] buy a much-needed mobility scooter.

“By the end of 2014, we expect to have positively impacted over 20,000 people’s lives across the UK by supporting personal and customer community initiatives. The fact that we are doing this for our customers is reward in itself, but to have the recognition of our peers would be the icing on the cake."

The 2014 Peer Awards final takes place on 25th June, where finalists present their entries at an all-day conference. In true peer-to-peer collaborative style, the winner is chosen by a vote from every conference attendee on the day.

Other finalists for the 2014 Peer Awards include Sainsbury’s, BP, Nationwide, Orange, KPMG and L’Oreal.