Last year’s Super League title sponsor Engage Mutual is now an Associate Club Sponsor of Leeds Rhinos. The Yorkshire-based financial services mutual has teamed up with their closest Super League club for the rest of the 2012 season in the start of a new partnership.
In addition to the Rhinos agreement, Engage Mutual has signed up to support Jamie Peacock’s “All-Star Activity Camp” series; the England captain’s successful skills coaching events that take place during school holidays.
As part of a comprehensive package of initiatives which form the next phase of their involvement in the sport, it has also announced sponsorship of the Super League Match Officials and community referees, which means that from this weekend’s Easter fixtures the Engage Mutual logo will return to the shirts of all match officials.
Engage Mutual Chief Executive Andrew Haigh commented,
“Our seven years as title sponsor were extremely successful in raising awareness of the Engage Mutual brand, and importantly, we were welcomed in to a sport which shared our focus on the community and family values. We are delighted to be continuing our involvement with the game in a number of areas and look forward to strengthening our ties with Leeds Rhinos, a leading name in sport.”
Rhinos Commercial Director Rob Oates added,
“We are delighted to be continuing to work alongside Engage Mutual. It’s great to keep them involved and we look forward to the partnership going from strength to strength.”
For the second year, Engage Mutual will be running its ‘engage with your club’ initiative which aims to inspire and support grassroots clubs in holding volunteer action weekends to improve their facilities. Following on from last year’s success, the aim for 2012 is to get 100 clubs signed up to unite their local community and hold an action weekend to benefit the club.
Andrew Haigh continued
“We now have the opportunity to take the social impact of our involvement with rugby league to the next level and hope to bring real focus to supporting the community.”
Earlier this year, Engage Mutual also extended its commitment as main sponsor of rugby league charity The Steve Prescott Foundation. Fronted by ex-player Steve Prescott MBE, the Foundation stages inspirational events to raise funds for Try Assist, the rugby league’s benevolent fund, and The Christie cancer hospital.