Family Investments Reveals Top 20 Postcodes for Bringing up Children

Posted in: Research Last updated: 25 Sep 2011

  • Winkleigh, a picturesque Devon village, tops the table thanks to a winning combination of extremely low crime figures, excellent Key Stage 2 results and average property prices of £150,837
  • The Family Friendly Hotspots Report was compiled using a unique analysis model combining more than 60 sets of data including education attainment from Ofsted, Land Registry property prices, police crime figures and ONS population data
  • These were all aggregated to generate overall scores for every single postcode region in England and Wales – over 2,400 postcodes were analysed in total

Today, award winning children’s savings provider Family Investments publishes the first ever Family Friendly Hotspots Report. This unique study identifies the top 20 postcodes offering the best range of essential and desirable factors for family living. This unprecedented picture of all 2,400 postcodes across England and Wales has been achieved by analysing over 60 different data sets covering crucial factors likely to impact a family’s decision-making process when they consider moving to a new area.

The study investigated factors that cover the essentials of family living, including:

  • Key Stage 2 and Key Stage 4 results
  • School inspection outcomes
  • Quantity and quality of Early Years care
  • Local crime figures
  • Property affordability (based on average house prices and local salaries)

Alongside these critical elements, lifestyle factors were also considered, which combine together to create the perfect backdrop for a happy family life, these included:

  • Existing population of parents with young children
  • Parks and green spaces
  • Local leisure centres
  • Zoos and farms
  • Museums and theatres

Kate Moore, Head of Savings and Investments at Family Investments said, "Family Investments has developed the Family Friendly Hotspots Report based on all our experience of what matters most to families. For the last 35 years we have helped families achieve their financial goals and we look after investments for our 1.3 million Child Trust Fund customers. While we recognise that not everyone can lead a village life like the lucky residents of Winkleigh, our number one hotspot, we hope the factors we've identified will help families across the country when considering a new area to live. As parents, we might research local schools or house prices, but this new report brings all these elements and a great deal more together to create the first ever holistic picture of the best places for families to live.

"For the last 35 years we have helped families achieve their financial goals and we look after investments for our 1.3 million Child Trust Fund customers."

"Affordability is a huge consideration for families, with the rising cost of living and the need to start saving earlier than ever pressing on every parent's mind. That's why the Family Friendly Hotspots Report uses affordability as a crucial measure of suitability for families."

Winkleigh: Top spot for families

Winkleigh, Family Investments’ top location for family living, is a vibrant Devon village situated between Dartmoor and Exmoor. It has a Post Office, a butcher's shop, a wet fish shop, general stores, a vets and a doctors' surgery. There is also a lively community centre, a village hall and a sports centre. The local primary school has excellent attainment at Key Stage 2, with results well above the national average. The village also has very low reported levels of crime compared to the national average.

In terms of property prices and affordability, salaries in Winkleigh are well above the national average at £37,566, while the average value of a two-bed roomed property is below the national average – suggesting that property in the area is relatively affordable.

 Rank  Place  District  Crime per Capita  Ave Salary  Overall Hotspot Score
 1  Winkleigh, Devon  EX19  0.01  37,566  19.76
 2  South Petherton, Somerset  TA13  0.02  25,489  18.89
 3  Galgate, Lancashre  LA2  0.02  25,749  18.86
 4  Eaglescliffe, Stockton on Tees  TS16  0.03  26,459  18.83
 5  Bromley Cross, Bolton  BL7  0.02  31,918  18.75
 6  Shebbear, Devon  EX21  0.01  53,084  18.65
 7  Great Ayton, North Yorks  TS9  0.03  30,270  18.60
 8  Sutton Coldfield, West Midlands  B74  0.02  31,715  18.56
 9  Moor Row, Cumbria  CA24  0.03  19,258  18.55
 10  Bromyard, Herefordshire  HR7  0.03  37,857  18.53
 11  Groby, Leicestershire  LE6  0.02  23,715  18.42
 12  Ilkley, West Yorkshire  LS29  0.02  34,016  18.39
 13  Chellaston, Derby  DE73  0.05  27,242  18.34
 14  Dunnington, North Yorks  YO19  0.02  28,264  18.34
 15  Horncastle, Lincolnshire  LN9  0.03  21,033  18.30
 16  Ramsbottom, Manchester  BL0  0.03  28,704  18.27
 17  Wirral, Merseyside  CH60  0.02  37,370  18.23
 18  Borth, Dyfed, Wales  SY24  0.02  26,799  18.20
 19  Longridge, Lancashire  PR3  0.02  24,567  18.19
 20  Sutton, London  SM2  0.03  34,436  17.61

Families can explore how their area ranks against the national average by typing the first part of their postcode into our special Hotspots search tool.

Notes to Editors

For more information on the Family Investments Family Friendly Hotspots Report, download a full PDF copy of the report.

Research conducted by Calnea Analytics during July 2011 on behalf of Family Investments.

About Calnea Analytics

Calnea Analytics is a leading provider of property market analysis and data to all sectors of the UK economy – including government institutions, mortgage lenders, surveyors, estate agents and the general public. They offer an intellectual pedigree, through their application of technology, and research into improved statistical methodology. Calnea Analytics is the official statistical consultant to Land Registry. Calnea is a subsidiary of Landmark Information Group.

References and acknowledgements

All education data was supplied by Ofsted:




Day care cost data was provided by the Daycare Trust:


Population data provided by the Office of National Statistics:


Crime data was obtained from the local crime and policing information service for England and Wales:


Property price data and average salary data was provided by Land Registry analysts Calnea Analytics. Local property information is available from their consumer website:


Green Flag award-winning parks data provided by Green Flag Award:


All data is accurate as of 1st July 2011

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