Super League to seek new flagship sponsor

Posted in: Community Last updated: 20 Apr 2011

After a successful seven-year partnership with Rugby League’s flagship competition, Engage Mutual Assurance has announced it will not be renewing its title sponsorship of the Super League after the end of this season.

Super League, which is the most watched domestic competition outside of football on the Sky platform, are already in discussions with a variety of partners and a deal for a new title sponsor is likely to be concluded in the next few months.

Super League (Europe), chairman, Richard Lewis, said:

“I would like to thank Engage Mutual Assurance for its support of the Super League competition over the past seven years. We have had a very positive partnership and I wish them every success in the future.

“We are in dialogue with a number of potential companies and will conclude a partnership in the next few months that will enhance our sponsorship portfolio.

“Super League is a fantastic, vibrant competition that is the pinnacle of Rugby League across Europe and the competition offers a great platform to showcase a brand to an international audience.

“For both Super League and Engage Mutual it’s been an extremely successful partnership and a prime example of the power of sport sponsorship. Engage Mutual has always been an active partner throughout the past seven years, which has not only allowed us to raise the profile of Super League but of Rugby League in general.”

Andrew Haigh, chief executive, Engage Mutual Assurance, added:

“As title sponsor for the past seven seasons, the sponsorship has been extremely valuable in providing consistent, national visibility for the Engage Mutual name and brand, supporting our business relationships, and providing great opportunities to share the thrill and spectacle of the sport with our customers, business partners and staff.

“We would like to thank the RFL, Super League (Europe), the Super League clubs, the British sports media and the many thousands of Rugby League fans who regularly attend games, for their support over the last seven years.”