Engage Mutual launched the latest version of engagemutual.com this week. Featuring live opinion polls, latest consumer research and a range of light hearted videos, the website aims to make conversations about money more engaging and relevant to its customers.
Kids talk money and saving; seasoned sports pros who now have a bit more cash in their pocket discuss what they used to do to earn their own pocket money; and a family of cartoon mice aim to take the mystery out of mutuality. These are just a few of the video highlights that will be added to on a regular basis. The site has been designed to offer relevant news and product information with sections split by life stage into early years; family life; and over 50s.
Designed by Sheffield agency, Dig for Fire, the website is a key strand in Engage Mutual’s further development as a digital organisation. Offering friendly society tax exempt savings plans, child trust funds, single premium investment bonds, health cash plans and over 50s life insurance, Yorkshire-based Engage Mutual has seen its web business grow substantially over the past two years.
Karl Elliott, Marketing Director at Engage Mutual said:
“With more than 70% of customers coming to us via the internet or over the telephone, finding relevant ways to develop our interaction with them is critical to our growth as a business. The new website is also a great platform to demonstrate and develop one of our key strengths – that as a mutual organisation we are owned by, and run for, our customers.”