New website – now even more engaging

Posted in: Corporate Last updated: 02 Jun 2010

Kids, mice, and sportsmen come together in an unlikely alliance on a new website developed by Engage Mutual Assurance, the mutual friendly society which works to help families secure their financial future.

Engage Mutual launched the latest version of engagemutual.com this week.  Featuring live opinion polls, latest consumer research and a range of light hearted videos, the website aims to make conversations about money more engaging and relevant to its customers.

Kids talk money and saving; seasoned sports pros who now have a bit more cash in their pocket discuss what they used to do to earn their own pocket money; and a family of cartoon mice aim to take the mystery out of mutuality.  These are just a few of the video highlights that will be added to on a regular basis.  The site has been designed to offer relevant news and product information with sections split by life stage into early years; family life; and over 50s.

Designed by Sheffield agency, Dig for Fire, the website is a key strand in Engage Mutual’s further development as a digital organisation. Offering friendly society tax exempt savings plans, child trust funds, single premium investment bonds, health cash plans and over 50s life insurance, Yorkshire-based Engage Mutual has seen its web business grow substantially over the past two years.

Karl Elliott, Marketing Director at Engage Mutual said:

“With more than 70% of customers coming to us via the internet or over the telephone, finding relevant ways to develop our interaction with them is critical to our growth as a business.  The new website is also a great platform to demonstrate and develop one of our key strengths – that as a mutual organisation we are owned by, and run for, our customers.”