Engage Mutual Assurance To Sponsor WBT International Open

Posted in: Community Last updated: 01 Sep 2005

The World Bowls Tour has finalised an agreement with Engage Mutual Assurance, a provider of simple, value for money savings, protection and investment products, to become the title sponsor of the 2005 Engage International Open next month in Sheffield.

The announcement was made today at Ponds Forge International Sports Centre by WBT Chief Executive Nigel Oldfield, and Karl Elliott of Engage Mutual Assurance, together with Andy Thomson, a former winner of the International Open and the reigning number one in the WBT world rankings.

Engage Mutual Assurance hopes that sponsorship of the International Open will enable them to reach even more families throughout the UK who may be interested in financial products to help preserve, protect or enhance their welfare.

Karl Elliott, Marketing Director at Engage Mutual Assurance commented:  “Our aim is to develop partnerships with organisations sharing our inclusive values and family-centred approach, which is why we’re delighted to be main sponsor of both the Engage Super League and now the 2005 Engage International Open.

“As one of the first Child Trust Fund providers and an organisation offering guaranteed acceptance over 50s life cover, we understand how important events like these are for bringing people of all ages together in support of a high-profile national event.  We wish everyone the best of luck and hope the supporters enjoy the competition,” he added.

The Engage International Open, which opens the professional indoor bowls season, will take place at the Ponds Forge International Sports Centre in Sheffield, for the fifth time, from 30 October to 6 November. The event will feature the top 16 players in the world, joined by qualifiers from the UK, Australia, South Africa, USA, Canada, Hong Kong, Israel and New Zealand.

“We are delighted to welcome Engage Mutual Assurance as title sponsor of one of the leading events on the growing WBT tour,” said Nigel Oldfield.  “We look forward to working closely with the organisation over the coming years to mutually capitalise on the new relationship.”

The engage International Open is one of the ranking events featured in a new three-year WBT agreement with BBC Television which guarantees live indoor bowls coverage until 2008.